tantrannhat
08-01-2010, 11:21 PM
TOP 10 ARTICLES OF 2009
1. Understanding Users of Social Networks
Many business leaders are mystified about how to reach potential customers on social networks such as Facebook. HBS professor Mikolaj Jan Piskorski provides a fresh look into the interpersonal dynamics of these sites and offers guidance for approaching these tantalizing markets.
2. Social Network Marketing: What Works?
Purchase decisions are influenced differently in social networks than in the brick-and-mortar world, says Harvard Business School professor Sunil Gupta. The key: Marketers should tap into the networking aspect of sites such as Facebook.
3. Uncompromising Leadership in Tough Times
As companies batten down the hatches, we need leaders who don't compromise on standards and values that are essential in flush times. Fortunately, such leaders do exist. Their insights can help other organizations weather the current crisis, says HBS professor emeritus Michael Beer. Q&A.
4. Sharpening Your Skills: Managing Teams
The ability to lead teams is fast becoming a critical skill for all managers in the 21st century. Here are four HBS Working Knowledge stories from the archives that address everything from how teams learn to turning individual performers into team players. Questions asked include: How does a team leader win the confidence of the group? What's the best method for developing team goals? How can individual performers be developed into team players? How do teams learn?
5. When Goal Setting Goes Bad
If you ever wondered about the real value of goal setting in your organization, join the club. Despite the mantra that goals are good, the process of setting beneficial goals is harder than it looks. New research by HBS professor Max H. Bazerman and colleagues explores the hidden cost when stretch goals are misguided. Q&A.
6. Sharpening Your Skills: Career & Life Balance
Achieving a life that balances the pleasures and demands of work and life has never been easy. Here are four HBS Working Knowledge stories from the vault that address everything from spirituality in leadership to understanding when "just enough" is truly enough. Questions asked and answered include: How do I get past a feeling of being stuck in life or work? Can I resist the temptations of success? Am I working too hard? Is there room for spirituality at the office?
7. 10 Reasons to Design a Better Corporate Culture
Organizations with strong, adaptive cultures enjoy labor cost advantages, great employee and customer loyalty, and a smoother on-ramp in leadership succession. A book excerpt from The Ownership Quotient: Putting the Service Profit Chain to Work for Unbeatable Competitive Advantage by HBS professor emeritus James L. Heskett, professor W. Earl Sasser, and Joe Wheeler.
8. Goals Gone Wild: The Systematic Side Effects of Over-Prescribing Goal Setting (Working Paper)
A working paper made the Top 10! For decades, goal setting has been promoted as a halcyon pill for improving employee motivation and performance in organizations. Advocates of goal setting argue that for goals to be successful, they should be specific and challenging, and countless studies find that specific, challenging goals motivate performance far better than "do your best" exhortations. Lisa D. Ordóñez, Maurice E. Schweitzer, Adam D. Galinsky, and HBS professor Max H. Bazerman argue that it is often these same characteristics of goals that cause them to "go wild."
9. High Commitment, High Performance Management
High commitment, high performance organizations such as Southwest Airlines, Johnson & Johnson, McKinsey, and Toyota effectively manage three paradoxical goals, says HBS professor emeritus Michael Beer. His new book explains what all companies can learn. Q&A.
10. Can Entrepreneurs Drive 'People Movers' to Success?
Call them next-generation driverless taxis or people movers, the age of personal rapid transport is just around the bend. Could PRT change the face of public transportation in cities and smaller communities? HBS professor Benjamin G. Edelman weighs the benefits and opportunities for entrepreneurs and for society. "Right now, the field is wide open," he says.
....
Original link: http://hbswk.hbs.edu/item/6335.html
1. Understanding Users of Social Networks
Many business leaders are mystified about how to reach potential customers on social networks such as Facebook. HBS professor Mikolaj Jan Piskorski provides a fresh look into the interpersonal dynamics of these sites and offers guidance for approaching these tantalizing markets.
2. Social Network Marketing: What Works?
Purchase decisions are influenced differently in social networks than in the brick-and-mortar world, says Harvard Business School professor Sunil Gupta. The key: Marketers should tap into the networking aspect of sites such as Facebook.
3. Uncompromising Leadership in Tough Times
As companies batten down the hatches, we need leaders who don't compromise on standards and values that are essential in flush times. Fortunately, such leaders do exist. Their insights can help other organizations weather the current crisis, says HBS professor emeritus Michael Beer. Q&A.
4. Sharpening Your Skills: Managing Teams
The ability to lead teams is fast becoming a critical skill for all managers in the 21st century. Here are four HBS Working Knowledge stories from the archives that address everything from how teams learn to turning individual performers into team players. Questions asked include: How does a team leader win the confidence of the group? What's the best method for developing team goals? How can individual performers be developed into team players? How do teams learn?
5. When Goal Setting Goes Bad
If you ever wondered about the real value of goal setting in your organization, join the club. Despite the mantra that goals are good, the process of setting beneficial goals is harder than it looks. New research by HBS professor Max H. Bazerman and colleagues explores the hidden cost when stretch goals are misguided. Q&A.
6. Sharpening Your Skills: Career & Life Balance
Achieving a life that balances the pleasures and demands of work and life has never been easy. Here are four HBS Working Knowledge stories from the vault that address everything from spirituality in leadership to understanding when "just enough" is truly enough. Questions asked and answered include: How do I get past a feeling of being stuck in life or work? Can I resist the temptations of success? Am I working too hard? Is there room for spirituality at the office?
7. 10 Reasons to Design a Better Corporate Culture
Organizations with strong, adaptive cultures enjoy labor cost advantages, great employee and customer loyalty, and a smoother on-ramp in leadership succession. A book excerpt from The Ownership Quotient: Putting the Service Profit Chain to Work for Unbeatable Competitive Advantage by HBS professor emeritus James L. Heskett, professor W. Earl Sasser, and Joe Wheeler.
8. Goals Gone Wild: The Systematic Side Effects of Over-Prescribing Goal Setting (Working Paper)
A working paper made the Top 10! For decades, goal setting has been promoted as a halcyon pill for improving employee motivation and performance in organizations. Advocates of goal setting argue that for goals to be successful, they should be specific and challenging, and countless studies find that specific, challenging goals motivate performance far better than "do your best" exhortations. Lisa D. Ordóñez, Maurice E. Schweitzer, Adam D. Galinsky, and HBS professor Max H. Bazerman argue that it is often these same characteristics of goals that cause them to "go wild."
9. High Commitment, High Performance Management
High commitment, high performance organizations such as Southwest Airlines, Johnson & Johnson, McKinsey, and Toyota effectively manage three paradoxical goals, says HBS professor emeritus Michael Beer. His new book explains what all companies can learn. Q&A.
10. Can Entrepreneurs Drive 'People Movers' to Success?
Call them next-generation driverless taxis or people movers, the age of personal rapid transport is just around the bend. Could PRT change the face of public transportation in cities and smaller communities? HBS professor Benjamin G. Edelman weighs the benefits and opportunities for entrepreneurs and for society. "Right now, the field is wide open," he says.
....
Original link: http://hbswk.hbs.edu/item/6335.html